Not all mobile games are created equal — and not all are equally acquirable. At Gamehaap, we work closely with serious acquirers around the world, from publishers to holding groups and strategic investors. While every buyer has unique preferences, most high-quality acquisitions tend to follow the same patterns. If you're wondering what makes your title attractive (or not) to buyers, this article is for you.
Solid Core Metrics Matter More Than Flashy Downloads
Buyers are rarely fooled by vanity metrics.
Millions of installs mean nothing if the game isn’t retaining players or generating revenue. Most acquirers start their review with just three things:
- D1, D7, and D30 Retention
- Average Monthly Revenue
- Platform Split and Monetization Mix (IAP vs. Ads)
Strong early retention signals stickiness and scalability. Games with clean monetization—especially when revenue is diversified between ads and in-app purchases—are far more appealing.
Organic Installs
A high percentage of organic installs is gold.
It shows your game is discovered naturally, performs well in the stores, and doesn’t rely heavily on paid UA to grow. Games with 60–70%+ organic traffic immediately stand out.
Why? Because it gives the buyer free growth potential and lowers future acquisition costs.
Clear UA History = Lower Risk
If you’ve run user acquisition campaigns, buyers want to see structured results — not guesswork.
This includes:
- ROAS data (D1, D7, D30)
- CPI by region
- Payback day estimates
- Top performing creatives and channels
Even if you’re not scaling aggressively, buyers want to understand how performance scales and where ROI can be improved.
Clean Data Makes or Breaks Deals
You could have a great game, but if your data is messy or incomplete, it creates friction and doubt.
The best sellers provide:
- App Store Connect + Google Play dashboards
- Firebase, Adjust, or Unity Analytics access
- Revenue breakdowns per platform & monetization type
- Country-level performance and DAU insights
Think of it as due diligence readiness — it saves everyone time and builds confidence in your asset.
Genre, Market Fit & Future Potential
Buyers are looking for long-term upside. They often ask:
- Is this genre still growing or saturated?
- Does the theme appeal to emerging markets?
- Can this game be expanded, reskinned, or cross-promoted?
Hypercasuals may sell faster, but midcore or hybrid-casual games with longer LTVs and deeper engagement often command higher multiples.
Your Team & Involvement Post-Sale
While many buyers are fine with acquiring a game without ongoing studio support, some deals require a brief transition or dev handover.
If your team is available for technical questions or willing to support the transfer, even short-term, it makes the deal smoother.
Gamehaap: Your Bridge to the Right Buyers
At Gamehaap, we don’t just send your title to a generic list — we match it to the right buyers based on your metrics, monetization, and genre. We also handle most of the Q&A and buyer discussions, so you can focus on what you do best: building great games.
If you’re unsure how buyer-ready your title is, we’re happy to take a look.
Your game deserves the right acquirer. Let’s find them.
👉 Contact us to start the valuation process.
