News and Insight

A game’s brand value doesn’t end at launch. It evolves through creation, growth, maturity, and legacy. Understanding this lifecycle helps studios make smarter decisions about scaling, transitioning ownership, or maximizing long-term value through strategic exits.

In mobile game acquisitions, downloads alone don’t drive value — buyers care about deeper signals like retention, ROAS, and monetization quality. This post breaks down which metrics truly matter and how poor packaging often hides strong potential.

What do serious mobile game buyers actually care about? In this post, we reveal the key traits acquirers look for — from strong retention and genre-fit to organic user acquisition and clean performance data — so you can prepare your title like a pro.

Many studios wonder when it’s the right time to sell their game — but the signs are often already there. In this post, we explore clear indicators like revenue plateaus, team fatigue, and shifting priorities to help you decide if it’s time to exit.